Saturday, 15 October 2011

its OKTOBERFEST with GAB!!!! Eins, zwei, drei, g'suffa!!!

Its OCTOBER!!! A great month for beer lovers because here comes the OKTOBERFEST celebration!!! 
It started back in 1810 as a wedding celebration and today it has become a festival celebrated by beer lovers all over the world.

This year Guinness Anchor Berhad (GAB) kick off Oktoberfest 2011 at the newly opened SOULed OUT Ampang, Menara HSC, Jalan Ampang on 6th of October.

Souled Out Ampang

Award winning portfolio by GAB: Tiger, Guinness, Heineken, Anchor, Kilkenny, Strongbow and Paulaner at OKTOBERFEST
Sorry to mention that i was late due to the late off work and busy traffic, i missed out the launching gambit of the event :(

However i din miss out the beer tasting session by Ben Ng, GAB's Beer Connoisseur.
Lining up of unnamed beer at the beer tasting session.

Ben Ng briefed on the way on how to taste a beer.

Each of us given 3 different type of beer to taste with its brief description.

Wondering which beer is it??


These are the THREE Musketeers specially introduced by GAB for this year oktoberfest - the Paulaner Oktoberfest Bier, the official beer at the Munich Oktoberfest; the Hopf Ice Wheat Beer and 111 Zwickl Beer.

(From left) Paulaner Oktoberfest Bier, Hopf Ice Wheat Beer and 111 Zwickl Beer

As the celebration goes on, we were entertained by Oom-Pah Band and treated to a day of German-inspired cuisines and some traditional Oktoberfest games.

the Oom-pah Band

Superb german sausage!

Pretzel - part of the traditional snacks taken with beer

In Pretzel challenge, a team of two with a person holding the fishing rod with a piece of pretzel while the other member need to finish eating the pretzel.

the lady team

the gentlemen team

Congrats to the Winner of Pretzel Challenge!

Next, there's Masskrugstemmen (Beer Stein Holding contest) where participant is to lift a liter mug of beer and the longest to hold with their arm stretched out straight and parallel to the floor WINS.

He's the winner of Masskrugstemmen in man's category!

Here's the ladies' turns.

the winner goes to HER!

Moving out for the Beer Barrel Roll, a must-have game for Oktoberfest.

Two teams with two members each will compete on rolling the barrel up to a inclining plank and the fastest to reach the top win!

On the left corner

On the right corner

Winners of beer barrel roll

Throughout the month, beer lovers can enjoy the all day happy hour promotion on selected outlet events by GAB.

At bars and clubs, with every purchase of 1L stein of Tiger beer, consumers are entitled to take home a limited edition GAB Oktoberfest 1L stein mugs.

In supermarkets, those who purchase beers from retail outlet such as Cold Storage, Mercato, Village Grocer and Jaya Grocer will enjoy special promotional discounts.

And a discount of RM2 will be given for every purchase of any two big bottle of Tiger, Guinness or Anchor in coffee shops or chinese restaurants.

I've got MINE! Thanks to GAB!

Zicke-Zacke-Zicke-Zacke Hoy, Hoy, HOY!!!


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