Monday, 4 March 2013

PUMA Launches Global " Evolution Of Suede" #ForTheStreet Movement

Sportlifestyle company PUMA celebrates the Suede’s 45 years of evolution into a street icon with “Evolution of Suede” celebration at Black Box, MAP Gallery, Publika. The event is reminiscence of a hip hop street party and brings PUMA enthusiasts down a walk in memory lane on the evolution of dance and hip hop, with ample displays of the PUMA Suede.

With drinks sponsored by Tiger Beer, the evening brought together the hip and trendy, plus prominent personalities from the urbanite movement to bring fellow PUMA enthusiasts together and remember the age of street hip hop. Guests include Ben from Fly FM, Jin from JinnyboyTV, dance groups Elecoldxhot & Kartoon Network, and TV host, Rina Omar were seen enjoying the event together with other PUMA supporters.

Fyone Tan, Stephanie Liew, Emely Poon, Ariel, Ivy Leong (Senior Marketing Executive for PUMA), Royce Tan (MY FM), Gabriel Yap (Head of Marketing for PUMA), Aric Ho, and Bernard Hiew (MY FM)

The main highlight of the party was the four eight-feet 2058 Future Suede that were envisioned and designed by eight individuals from different subcultures. After an evolution of dance routine by Elecoldxhot, Andrew T Crum, Sueann Chong, Miranda Yeoh, Twilight Action Girl, and Newba, the eight-feet 2058 Future Suede designers, were called upon to share the inspiration behind their designs.

Andrew T Crum X Sueann Chong

Miranda Yeoh X Kevin Yeoh

Julian Oh X Carolyn Chon (Redd Bullets)

Newba X Twilight Action Girl


PUMA also collaborated with Raising The Bar to bring the hip-hop vibe to the night.
An MC showdown by DJ Fuzz and H3, along with a DJ showdown added to the hiphop atmosphere that relates to the history of the Suede.

An Instagram contest was held during the party where media and guests posted live feeds to the PUMA hashtag, #ForTheStreet, #MY, and tag @Puma on Instagram. Blogger Bok Chou Loong emerged triumphant with his creativity and walked home with a pair of PUMA Suede.

Radio DJs Royce Tan & Bernard Hiew from MY FM 

The four giant 2058 Future Suede designed by the eight individuals will be exhibited at Publika from 28th February 2013 to 11th March 2013.

Andrew T Crum, Frances Wolf & Caprice

Ben & Ivan Leong from FLY FM

Lilo, Bobby, Eric, Kelvin, & Kiva from Kartoon Network

PUMA Friend, Adrian Jalaludin

The Instagram contest that happened during the party is an ongoing contest to continue building the hype towards the finale party.

Beatboxer, Koujee & guest

#ForTheStreet Instagram Contest
This contest calls for the public to post pictures of their personal collection of the Suede on Instagram and hashtags #ForTheStreet and #MY, and tag @Puma on Instagram to join the global conversation with the fans worldwide. PUMA fans can also take pictures with iconic props available in PUMA outlets. The contest started on 25th February 2013. Weekly winner will be announced every Tuesday, beginning on
5th March 2013.

Throughout the evolution, various parties and events will be held to celebrate the PUMA Suede and its 45 years of glory. For more on “Evolution of Suede”, visit

The Future Suede is now available at PUMA outlets in One Utama, Bangsar Village 2, Pavilion KL, Queensbay Mall, Sunway Pyramid, Suria KLCC and The Gardens.


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