Wednesday, 29 August 2012

Launch of GUINNESS Arthur's Day 2012 @Studio Lounge

The celebration of Arthur Guinness' BOLD legacies is here again!!!

This year's GUINNESS Arthur's Day will surely more than just a music celebration as 3 unique music events will take place simultaneously, citywide on 28th September 2012.

 Arthur's Day launch at Studio Lounge

"Every year we refresh the approach to the Arthur's Day celebrations to keep things exciting for our consumers. This year is no different as we give music lovers an evening of live music spanning over 5 hours in 3 separate locations around Kuala Lumpur." said Yap Swee Leng, Marketing director of Guinness Anchor Berhad at the launch of the celebrations on 23 August 2012 at Studio Lounge, Tropicana City Mall.

Globally renowned Asian music superstar Justin Lo (HK), Nidji (Indonesia) and Ning Baizura (Msia) will be performing on stage this year.

A special addition to the celebration this year, in tribute to Arthur's philanthropic legacies, is the launch of the Arthur Guinness Fund in Malaysia in partnership with British Council, Malaysia. More than RM200,000 will be channelled to the program which aims to support local passionate Malaysian social entrepreneurs to deliver transformational change in local communities.

Throughout the one month long Arthur's Day celebration, the black brew promotions will be available in more than 11,000 outlets nationwide starting on 23rd Sept 2012 till 30th Sept 2012.

In conjunction to the celebration is the run for 'arThursday Talent Search'.

Local bands will be battle out at arThursday Music Parties at following venues:-

Bulldog Pub, Sri Hartamas (30/08/2012)
32 Bistro, Puchong (06/09/2012)
Malones, Sooka Sentral (13/09/2012)
Sid's Pub, TTDI (16/9/2012)
Dirty Nelly's, KL Live (21/09/2012)
Backyard Pub, Sri Hartamas (27/09/2012)
Beer Factory, Sunway Giza (28/09/2012)
SOULed OUT, Sri Hartamas (28/09/2012)
Laundry, The Curve  (28/09/2012)

The winner of the 'arThursday Talent Search' will be the band that gets the most votes from its fans. Votes can be done via 'LIKE' at youtube or at the music parties itself. Winner will be performing for Creed's opening in Indonesia!!

Here's some photos taken during the launch:-

So have you made up you mind who to vote??

Drop by Arthur's Lounge to find out more about Arthur & Guinness

The true way to pour a pint of black brew.


A GUINNESS glass with own designated phrase printed as a gift on launching day.

GUINNESS miniatures

That's a call for GUINNESS!!

Be sure to chill out at selected outlet for Arthur's Day EVERY THURSday :)


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